Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

VW Beetle R Concept revealed

VW Beetle R Concept arrives at Frankfurt We did speculate back in June that Volkswagen were planning on giving the new VW Beetle some butch credentials by endowing it with a new performance range-topper – the VW Beetle R. And today at Frankfurt the new hot Beetle takes a bow. VW are dubbing the Beetle R Concept, but it’s clear that they want the new Beetle to be perceived as more appealing to men as well as women; to those who enjoy the drive as well as to those who buy a car to make a style declaration.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Bentley plots new models

By Georg Kacher Motor Industry 28 November 2006 09:00 Bentley's replacement for the Continental family is likely to be constructed of aluminium, to cut weight and transform the dynamics. Engineers are already pondering the new model range, although it's a few years away. The replacement must maintain Bentley's stellar growth rate.